RECENT WORK
STREET FIGHTING ENTREPRENEURSHIP
SFE was the flagship 8-module curriculum for the CASEWORX platform. We developed a comprehensive series of case-cased, interactive video modules to guide a learner from the idea to exit stages of entrepreneurship. Spanning the globe and focusing a a diverse array of founders and businesses, learners made high-stakes decisions about the course of the ventures in the stories. These decisions were recorded for educator evaluation, and ancillary tools allowed students to map out their own company ideas. At its height, SFE was working in over 30 higher education institutions across North America, and won the 2017 Milken-Penn Award for excellence in education.
[Product Strategy ⟶ User Discovery ⟶ Curriculum Development ⟶ Multimedia Production ⟶ Product Ownership]
CALGROWS/FUTURO HEALTH
As part of a 2-year project with the California Dept. of Aging’s CalGROWS project, Airy Disc developed 30 animated scenarios to help front-line healthcare workers grapple with the stressors in their roles. From family care workers to peer addiction specialists, front-line health workers face the brunt of the emotional toil required to help society’s most vulnerable. This series was embedded in existing Futuro curricula to give voice to the common challenges these workers face, and help them practice their interpersonal communication, executive decision skills, and cultural competency.
This segment is from “The Hong Family,” a series developed to help home care providers navigate the challenges of caring for a terminally ill family member.
[RPF Fulfillment ⟶ Curriculum Development ⟶ Multimedia Production]
MUSIC MENTOR
Before a pixel is designed or a dollar of production budget is committed, a CPO answers the hardest question: should we build this? For a client developing a mentorship product in the music business, Justin led a full discovery process — learner persona development, market research, hypothesis testing, competitive matrix, value proposition breakdown, product design epic, and user stories. The outcome was a complete "strawman" that gave the client a clear build/no-build decision framework and a 90-day roadmap if they chose to proceed. This is CPO work: the judgment, the process, and the document that governs everything downstream.
[Product Discovery ⟶ User Hypotheses ⟶ User Epics & Stories ⟶ Product Team Leadership]
GCAP
In 2024, Animation Mentor had a problem. One of the leading online schools for producing 3D animators had an elite program for film and television students, but virtually no offerings for video game animators, the largest growing TAM in the sector. Over the next year, Justin led the AM team and video game experts from Blizzard Entertainment as they built the Game Character Animation Program, or “GCAP.” The program is an advanced 3-semester track working in highly technical software like Maya and Unreal Engine, allowing students access to custom 3D animation rigs and game environments. Over the course of a year, Justin and the AM Product Team delivered the new program within tight deadlines and budgets constraints, and GCAP immediately improved AM’s bottom line, and continues to so today.
[Product Strategy ⟶ Roadmap Governance ⟶ OKRs & Post-Mortems ⟶ Board Reporting]
CUBE FOR CONFLICT
Saturn Leadership wanted to grow their successful CUBE for Conflict curriculum around difficult conversations, but to do so required additional coaches, travel, accommodations, and other logistical expenses. At CASEWORX, we worked to narrativize the curriculum into a 5-module interactive-decision series, helping learners make tough communication choices in high-conflict, emotional scenarios. What’s more, Saturn coaches break down the scenarios to help isolate the right and wrong way to approaches areas of conflict at work. CUBE for Conflict exists today in Saturn’s online communication and leadership toolkit.
[Product Strategy ⟶ Curriculum Development ⟶ Multimedia Production]
THE PROSPERITY AGENDA
Spokane-based non-profit The Prosperity Agenda wanted to make an inaugural curriculum for their family-coaching programs. CASEWORX’s focus on interactive, emotional decision-making aligned perfectly with their mission to empower families to become financially independent while using goal-setting as a tool to map their futures. The curriculum we co-designed showcased the many use cases that coaches at The Prosperity Agenda will face as they intervene in the lives of their clients.
[RPF Procurement & Fulfillment ⟶ Curriculum Design ⟶ Multimedia Production]
AUTO DESIGN & SKETCHING
Los Angeles’ Petersen Automotive Museum is world-renowned for its collection of classic cars, motorcycles, and other specialized vehicles. It’s an incredible monument to modern transportation, but museum staff wanted to find a way for its young people to stay engaged after their visit. Yellowbrick worked with Petersen to develop a free, casual, 3-module online course where young people could not only learn about some of the coolest cars in history, but also learn draw them. The course was a huge success, reaching over 10K signups in less than 3 months.
[Product Strategy ⟶ Curriculum Design ⟶ Multimedia Production ⟶ OKRs & Post-Mortems ⟶ Board Reporting]